Author Archives: JemmaZ
Author Archives: JemmaZ
When I started my affiliate business, I knew nothing of the benefits of working as an affiliate, nor did I even think to consider them.
In retrospect however, I’m thrilled that I chose the affiliate marketing path primarily because of the benefits.
The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren't an issue. The product has been developed and proven - all on the merchant's nickel.
Compared with building a store offline, becoming an Internet marketer is cheap. You probably already have a desk, Internet-connected computer and word-processing software, which is all the equipment you may need.
I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region.
Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate’s ability to promote his web site.
What isn’t sold online? That list must be shorter than the one describing all that IS sold online. There are thousands and thousands of affiliate programs selling every product under the sun.
That makes it easy to find products related to your current or planned web site.
When I started my affiliate business, I had absolutely no sales experience. That wasn’t a problem, however. The companies I affiliated with provided excellent marketing material. Using their sales copy, I was able to get my first affiliate site up in less than a day.
Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you’ll never have to worry about hiring full or part-time employees while working as an affiliate marketer.
When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee-related benefits and deductions.
Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant account. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account.
As an affiliate marketer,you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.
Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!
The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.
Do you hate the prospect of dealing with nasty people or customer complaints? Don’t worry about it! The merchant handles the snivelers.
What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?
The Internet is the world’s largest marketplace. You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year.
Working from home is considered the best advantage to having an online business by those who despised a long commute to work or prefer to work in their pajamas. Parents, in particular, value having more time to spend with their children.
An online business is perfect for those who love to travel. I’ve used my laptop to maintain my affiliate business throughout North America as well as from remote locations in South America and China.
The product you chose isn’t making money? Dump it. Take down your links and promote another! It’s that easy. There are no long-term contracts binding you to products that don’t sell.
If you have a job, your salary or hourly wage is probably pre-determined. Maybe there’s not much, other than working overtime, that you can do to increase your income. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination.
That’s why affiliates LOVE affiliate marketing.
With my almost insatiable wanderlust, my favorite thing about affiliate marketing is the ability to work anywhere I am in the world.
What will yours be?
It takes money to make money.
You must have heard this sentence for more than a million times. But when it comes to implement it, it’s more than hard when you don’t have a lot of cash and you’re not sure what you’re doing.
I know how hard it is to lose hundreds with no results, and no one’s there to give you any feedback.
I knew from day one I wanted to do paid traffic. I didn’t have the patience for free traffic methods such as SEO – and as far as I knew, the biggest guys in the industries were spending thousands of dollars a day, to make even more thousands of dollars a day. I wanted to join this club.
Actually, so do tens of thousands of people out there, but the success rate is quite low. The fear of losing money is a huge barrier, and it’s a different kind of fear. One friend I know has skydived a few hundred times, and another one is an amateur MMA fighter. They’re definitely not pussies, but they can’t seem to get over their fear of losing money.
Keep in mind that your body naturally wants to stay in the same position.
It’s EASY to keep working your job, surf Reddit all day, and play video games. It doesn’t want to take risk or feel uncomfortable. It’s up to you to power through this.
Here are some of my thought processes that have helped me over the years.
To start off it’s important to understand what most campaigns are like.
Most newbies just kinda launch campaign after campaign, hoping one of them sticks. They don’t really have a process and their strategy is more based on luck.
Here’s what a better campaign scenario looks like (Keep in mind this is very generic for educational purposes.
Collect data. Maybe a $100 spend and $30 revenue. Some guys might see that it’s -$70 loss and move on to the next campaign. The fact that it generated $30 shows that the offer converts, and the only way to go is up.
Collect data. Okay now you see that Offer C was the best offer (highest total revenue).
Now send all your traffic to Offer C. Collect data. Since you’re running a better offer, your revenue goes up. Now It’s $100 spend and $60 revenue.
10 different images There were two images that did very well. Since your CTR’s higher, you can lower your bids. $100 spend, $100 revenue. Sweet now we’re breaking even, and there’s still a lot more tests you can do.
The landing page does better than direct linking. You switch all the traffic to using a landing page. $100 spend, $140 revenue. Now we’re profiting!
There’s a LOT of things you can test. Occasionally you’ll hit something that’s profitable from day 1, but some of my biggest campaigns were complete shit when I first launched.
Profitable campaigns are kind of like mining for diamonds.
Some guys expect to dig into the ground and find a perfectly shiny diamond.
Truth is you find a rock that could be a diamond. What you have to do is keep polishing and polishing it (aka optimizing). It can either become a baller diamond, or stay an ugly rock.
The key is to keep going even if you keep finding rocks, because the next one could be a diamond.
When I lost my first $1,000, I was on the verge of quitting this all together. I started getting mad thinking about all the things that money could’ve gone to: a large payment on my student loans, some nice dinners with my girlfriend, a new macbook etc.
I had a choice: Take my losses now and tell myself I at least I tried, or suck it up and keep pushing forward. I chose the latter.
I realized even though I lost money, I learned and was making progress. If I kept going, eventually I’d hit a tipping point (profitability).
Seriously there was no Plan B. It was either get rich off internet marketing, or live of boredom.
I understand. I wasn’t making much money after college. After rent, car payment, student loans, etc. it barely gave me any money left for savings. There’s only two things you can do…cut expenses and find additional ways to generate income.
I found myself with about $500 to spend each month; it wasn’t much but I worked with what I had.
I had absolute confidence I was going to be a full-time internet marketer.
First off, I set the bar low for success. Back then there weren’t a lot of “affiliate marketing” ballers. I just wanted to make around $40k a year and go travel in 3rd world countries. I calculated that was about $110 a day I needed to make, and that seemed a lot less intimidating.
I know a lot of guys preach to have big goals, but I prefer setting realistic and attainable ones. If I my goal was $1 million my first year, then I would’ve been scared to take action, and scared to fail.
Another idea is given enough time, I can be pretty good at anything. If I spent 5 years cooking, I’d be a pretty good cook. If I spent 5 years learning how to play piano, I’d be decent. Would I be the world’s best? Nope. But I didn’t need to be the world’s best internet marketer to be happy.
If I lose $x in a day, I don’t really get pissed off or have a reaction anymore. If I make $x in a day, I don’t go on a shopping spree. I look at the numbers as just numbers. Too many guys let their daily earnings dictate their emotions.
I think of my business kinda like a video game, and the goal is to keep improving my score ($$$).
I mentioned earlier that my budget when starting off was around $500 a month. It was important that the $500 was for internet marketing only. If I lost all of it, I didn’t think about the opportunity cost of that cash. It was a $500 investment each month into my education and my future.
A lot of people fear money because they’re scared of changing their current lifestyle.
There are guys out there who are so concerned with what others think about them, and they overspend to compensate. They can’t handle losing money because they need the money to fund their lifestyle.
Typical expenses include leased cars, overpriced bottles at the clubs, materialistic girlfriends, etc.
Compare that to another guy who’s making the same amount but lives more humbly. He spends a lot less, so he can afford to lose more.
Don’t tie your self-worth to your net worth. Rich or poor, you’re still awesome. Keep in mind that you’re making temporary sacrifices in your lifestyle for a chance at a greater one. If you don’t take action, you’re a hamster running in a wheel. You’re moving, but you’re not going anywhere.
Why put yourself through so much uncomfortable feelings? Why risk your hard earned money when nothing’s guaranteed?
For me it was because internet marketing was my last hope. I did not want to settle for 2 weeks vacation a year. I did not want to work 100% to make my boss rich. I didn’t want to be in an never-ending cycle of debt my whole life. I did not want to grow old and wonder what if?
When your WHY is strong enough, no excuse is valid.
Leave a message tell me your opinion 🙂
Now, it could be you are starting a new brand, maybe you came up with an excited product or service, and you are willing to take it online. You are filled with ambitions that your business will as successful as the Apple Company in the near future.
Before you sit down to start your business online, you must be stacked with the first step of your BIG Business — You must have a website, and in order to build a website, another question came up — Which Domain Name will be the Best one for my business?
Your domain name is your business card on the Internet, it can make you or even break you down.
Perhaps you may have a list of options available, however, the decision of choosing the best domain name for your website may make you annoyed, because you’ll have to live with this decision for quite a long time.
Now that the domain name represents both you and your business, its importance cannot be overemphasized.
I’ve concluded the following 3 points so that you will easily check them.
Your domain’s URL is the first thing your visitors will see. Just imagine a visitor from google(SERP) searching engine result page, your website and your competitors URL are all listed in one page. Which website will be clicked? A clear and professional website URL or a one combined with numbers and meaningless characters.
tthey.com or t1r45f.com? which one is more trustworthy?
Of course, the first one. It seems more like a brand name and the later one seems meaningless.
You see, a good domain name will give your new visitors the first impression of your business – Professional and Trustworthy, while a bad one will send visitors running away without click to open your webpage.
While the Google had claimed that the Exact Match Domains is no longer a necessity, however, a domain name contains the keyword can still help your SEO ranking. You shouldn’t doubt it 🙂
Just as you can see. Domain names have a massive impact all over the web in terms of click-through rate, traffic such as from:
There’s a huge wealth of places that your domain name impacts your brand and your online marketing. We can’t ignore this.
So, how do you chose the best domain name for your business? That is precisely what I'm going to share with all of you today. Now let's get down to the business.
One of the bigger mistakes I made when registering my first domain, was to hyphenate the name.
Sometime later I discovered a site using the non-hyphenated (hmm… that LOOKS like an oxymoron) version of my domain name – and he was promoting the same products as I had on my site.
This webmaster is STILL capitalizing on my oversight and selling to my visitors that forget the hyphen in my domain name.
Please do remember hyphens will make your domain name hard to spell and pounce. Just imagine you recommend your friends with one website, take Reddit if it had a hyphen here for example…
“Have you heard a great new site Red_dit.com? Oh, please don’t forget, there exists a hyphen here, just between ‘red’ and ‘dit’ “
What would your friends think? I dare to say, Reddit wouldn’t be that popular if that was the case.
If possible, please do not use numbers.
Domains contain numbers maybe welcomed by Chinese, 8888.com for example, they are more superstitious. If your potential customers are not Chinese, you'd better to contain no number.
One of my expired website ‘byebye910.com’ is a good example of a bad domain name. Just speak it out, you may guess this website’s address may be ‘bybynineone0.com’ ‘bybynineonezero.com’, it’s too hard to explain.
Imagine you have to explain loudly ‘B-Y-E-B-Y-E, number 9, number 1, number 0 dot com’ several times a day. This is a torture to me!
Please, I beg you not to experience such torture just like me before.
The next rule of thumb is to include at least one, preferably two, of your important ‘keywords’ in your website’s name – But you need to treat carefully here. If you try to awkwardly stuff keywords into your domain, it comes across as generic (just like we talked above).
I mention here from an SEO perspective. It can help. But don’t get me wrong, it can help. It can help mostly for this instant intuition portion, but also a little bit from an SEO perspective because of the anchor text that you generally will accrue when people link over to your domain.
Let’s assume that your site is about dog training. So which keywords work best? Dog, puppy, pooch? Train, training or trainer?
One way to decide is to find out which of those keywords or keyword combinations is searched for most often.
To find that out visit WordTracker.com. Just as the pictures shown below. You can use their free trial to establish which of your keywords is the most popular.
Using the keywords we chose above, WordTracker shows us that the keyword ‘dogs’ outstrips the word ‘puppy’ by about 34,000 searches in a period of 60 days. Knowing that should make your decision just a little easier.
Brandable, of course, are always better than generic.
It means when you hear the domain name, it sounds like a brand.
A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. And a brandable domain name is easier to remember for a long time. Now for example.
Which of the following names will you remembers a week from now? DogTraining.com, DogCollege.com or DoggyU.com?
Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand.
I know it’s 2017, and I shouldn’t have any bias to other domain name extensions (just as you can check via Namesilo, it’s TLD contains .com, .net, .org and .biz etc.)
Why does .COM matter so so so much and we are still talking about it?
The answer, again, is that this is the most recognized, most easily accessible ways to reach your web address.
.COM is your best choice, because this domain name extension come to mind first when people think of web addresses.
You wouldn’t want your potential customers to head off to ‘thepuppy.com’ if your website is registered as ‘thepuppy.net’, would you?
Though there do have many successful websites with .ORG, .NET, for you, it is the safer bet to own your website with .COM extension. Just as you can see the pie chart on the right hand, .com occupied the 75% internet market-share.
Please do not hesitate going with .COM.
#1. You should go with .com first. If .COM was taken by others, I suggest you'd better brainstorm a new domain name for future consideration.
#2. Please do remember to avoid the weird domain extensions such as '.cc', '.pizza', '.club' etc.
The shorter the better, this rule will never outdated. The fewer characters a domain name has, the easier it is to type, the easier to say, to share, to recommend it to others.
Hopefully, I’ve never chosen a domain name more than 10 characters, 8 characters are the maximum length.
Just imagine, ‘whatmakestheworldbeautiful.com’ and ‘hiearth.com’ which one is better?
In the world which social media had almost occupied the whole world today, the shorter characters means your URL will be fully demonstrated while the long name, they get compressed or will not fully shown. That’s a shame on your brand 🙁
Just as the data shown from the Gaebler.com, there do exist a direct correlation between domain name length and popularity. You can check the chart below.
The top-5 websites have approximately 6 characters of their domain name.
#1. Aim for 6-14 characters
#2. The shorter the better. But it seems the shorter domain names are taken LONG time ago and sold for thousands of dollars. So if you can’t find something short, make it brandable.
#3. My own site - kekaki.com is exactly 6 characters.
Before you sit down registering a new domain name, you’d better check the availability on social media sites and trademarks.
Buying a domain containing a trademark name could result in a legal battle and the registrar will likely side with the trademark owner. To avoid legal issues, you should stay away from names that already have trademarks.
You may want to create Facebook fan pages to engage with your visitors, if the social media site for that domain name is occupied, it would cause some problems.
You can use Knowem.com to search your potential domains names here. It will feed back the results if it’s available throughout over 25 popular social networks, and also if there are any trademarks already registered for the name.
If it’s taken, consider tweaking it so that you can create original social media profiles.
Okay, so by this point you should have at least a general idea of which word should contained in your domain names and which characters should be avoid.
To easily accelerate your procedure, you can use Domain name generator to generate more and pick the most preferred one.
Here are 2 of my often use domain name generator tool:
This free tool allows you type in a seed word, after you set the option
2) Quality: The high the more brandable
3) Pattern: Beginning with / containing / Ending with
and the last option is my favorite: length —— you can set the maximum length of your domains. If the domain generated was taken, it would shown unavailable with the dark button.
This tool allows you to search keywords, find expired domains, generate new names, and more.
#1. If you are starting your own blog, you can use your name as the domain name.
If your name is too long (more than 10 characters for example), you can pick a nickname or combine your first name and last name as you domain address.
#2. In case you ask me where did I bought my domain names, I recommend you Namesilo. Reasons are listed as follows:
10 YRS Registration Cost
FREE for life!
You can use my special NameSilo coupon KEKAKI2017 for a $1 off.
I love entrepreneurship, and hope you could find your perfect domain name and starting your business online. Couldn’t wait to see your success.
If you have difficulty in making decisions, and don’t know which one is better, please do not hesitate to leave a message or email me.
Since the domain name will company with your business in a long term, please make sure to put some careful thought in when choosing yours.
Follow the above 8 tips on domain names and Enjoy.